He was born George Louis Pride, in Chicago, Illinois, United States. Pride grew up on Chicago's north side and attended the First Baptist Church, where the pastor was Nat King Cole's father.
After service in the United States Army, Pride met and married a female singer and they settled in El Paso, Texas. They performed as a singing duo before, after seeing B.B. King perform live, Pride concentrated his singing future around the blues and soul music genres. Pride recorded his first two singles in the early 1970s. These were "I'm Com'un Home In The Morn'un" (1972) and "Your Love Is Fading," the latter released by Suemi Records. After relocating to New Mexico, he recorded sporadically whilst constantly performing in blues clubs and at festivals on the chitlin' circuit. Other tracks of his that were released over this period included "Look Out on Love," "We're Only Fooling Ourselves," "You've Got to Work for Love," and "Been Such a Long Time." Pride's debut album was entitled, Very Special (1979), which was released by Black Gold Entertainment. Several singles were issued before Gone Bad for a Very Special Reason (1988) was released, which had an almost an identical playlist to his debut effort.
Returning to Chicago, he became acquainted with Curtis Mayfield, which saw Gone Bad Again (1990) being issued. However, Pride's recordings remained second place to performing live. The WMB Records release, Love at Last (1995), contained re-recordings of several of Pride's earlier cuts. His 1997 Ichiban release was Twisting the Knife, followed by I Won't Give Up (2000). Pride signed a recording contract with Severn Records in 2002, which preceded his first release for them, Words of Caution. His early 1970s recordings were collected on the compilation album, The Memphis/El Paso Sessions 1970-1973, which Severn issued in June 2003. Allmusic noted that the collection "remains a treasure trove of previously obscure soul music that spotlights one of the many great singers almost lost to history."
In 2004, Pride undertook a brief tour in the UK. Alongside Darrell Nulisch, Pride was also the headline act at the Severn Records Soul and Blues Revue, in Chicago, in 2006. Snippets of his composition, "Bringin' Me Back Home," were used in the 2007 film, Feast of Love. Pride's appearance at the Severn Soul Review in 2010 was a significant comeback. He had been booked to appear in 2004, but he had had a heart attack before he could perform.Following a period of ill health, Pride died in Chicago in June 2012 of natural causes. He was aged 68. (wikipedia)
